The Cavallino Tourist Park has always been strongly committed to communication. Among the many informative projects is the collaboration with Next Italia for the realisation of CTLive.
“Our goals are informing all guests about the numerous opportunities offered by the area, enhancing the local strong points and highlighting its natural, cultural and tourist heritage, creating a strong sense of belonging, on the part of guests, operators and, of course, residents”. Mattia Enzo, president of the Tourist Park, a consortium that deals with the promotion and tourist information of the area, summarises the guidelines that have inspired its promotion and communication projects.
And among these projects is CTLive, in its all new guise and with renewed content.
“Cavallino-Treporti, Italy’s first tourist resort in terms of presences, needed a tool that could represent an all-encompassing reference point for those who experience it. In close collaboration with the publisher, Next Italia, we renewed the form and graphics to create a magazine that would talk even more and even better about our excellences and those who make tourism possible”.
Always with English and German translation…
“This is the minimum for us. But, since we are a strongly international city, we wanted the online version (accessible via visitcavallino.com) to allow our guest to choose from thirteen different languages”.
And the audio articles?
“As last summer’s novelty, they were highly appreciated, that’s for sure. They also represent the right step towards more inclusive projects that the entire resort and the municipal administration, is constantly working on. It is yet another attention we pay to all the other guests. Because, to inform is also to welcome and to make tourism”.